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Keyword: SWOT technique

Original Article
Development of Operational Strategies for Branding Ferula assa- foetida L. Medicinal Plant (Case study: Rangelands of Kerman Province, Iran)

Kerman province has a high ranking in terms of the area of the medicinal herb Ferula assa-foetida</em>; a species of Umbelliferae family. The oleo-gum-resin is extracted from its roots and used in medicine and industry. It has a great economic value for beneficiaries and exporters. As branding is one of the important issues in the […]

Development of Operational Strategies for Branding Ferula assafoetida L. Medicinal Plant