Analysis of Communicative Factors Affecting in Application of Sustainable Rice Farming Practices among Paddy Farmers of Mazandaran Province

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  • Laleh Salehi*1,
  • Ahmad Rezvanfar2,
  • Seyed Hamid Movahed Mohammadi3,
  • Seyed Mahmood Hosseini4,
  1. PhD of Agricultural Extension, Department of Agricultural Extension and Education, Faculty of Agricultural Economics and Development, College of Agriculture & Natural Resources, University of Tehran.
  2. Professor of Department of Agricultural Extension and Education, Faculty of Agricultural Economics and Development, College of Agriculture & Natural Resources, University of Tehran.
  3. Associate Professor of Department of Agricultural Extension and Education, Faculty of Agricultural Economics and Devel opment, College of Agriculture & Natural Resources, University of Tehran.
  4. Professor of Department of Agricultural Extension and Education, Faculty of Agricultural Economics and Development, College of Agriculture & Natural Resources, University of Tehran

Revised: 08/08/2015

Accepted: 08/08/2015

Published 06/01/2015

How to Cite

Salehi, L., Rezvanfar, A., Movahed Mohammadi, S. H., & Hosseini, S. M. (2015). Analysis of Communicative Factors Affecting in Application of Sustainable Rice Farming Practices among Paddy Farmers of Mazandaran Province. International Journal of Agricultural Management and Development, 5(2), 125-132. https://oiccpress.com/ijamad/article/view/6762

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Abstract

The main purpose of this study was to analyze of communicative factors affecting in application of Sustainable Rice Farming Practices among paddy farmers of Mazandaran province. The statistical population of consisted of paddy farmers of Mazandaran province (N= 208839). According to Cochran formula, a sample of 240 farmers was selected through cluster sampling method. To collect data, a questionnaire was designed. Reliability of the questionnaire was measured by computing Cronbach’s alpha (α ≥0/7) and its validity was approved by a panel of expert. Factor analysis revealed that communicative factors affecting in application of Sustainable Rice Farming Practices were four factors including: organizational communication, modern communication, local interpersonal communication and external interpersonal communication, respectively according to their importance. These factors explained 67.92 percent of the total variance.

Keywords

  • Communication,
  • Communicative factors,
  • Paddy farmers,
  • Sustainable Rice Farming Practices
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