10.57647/j.amc.2025.090209

Designing the Entrepreneurial and Knowledge Commercialization University Model at Khuzestan Islamic Azad University

  1. Department of Educational Management, Ahv.C., Islamic Azad University, Ahvaz, Iran

Received: 2025-09-17

Revised: 2025-09-23

Accepted: 2025-10-12

Published in Issue 2025-12-30

How to Cite

Shakerian, A., Alavi, A., & Farhadpour, M. (2025). Designing the Entrepreneurial and Knowledge Commercialization University Model at Khuzestan Islamic Azad University. Agricultural Marketing and Commercialization, 9(2). https://doi.org/10.57647/j.amc.2025.090209

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Abstract

The purpose of this research was designing the entrepreneurial and knowledge commercialization university model at Khuzestan Islamic Azad University. The structural equation model was designed with Smart PLS3 software. The validation of the factor structure and the evaluation of the measurement model were examined using confirmatory factor analysis in two parts. The statistical population of this study included all faculty members of Islamic Azad University of Khuzestan Province, totaling 1700 people. The Cochran formula was used to determine the statistical sample size. This number was 314 people. The results of the research show that appropriate educational content for entrepreneurship, socialization, institutionalization of entrepreneurship, facilitation of entrepreneurship directives and regulations, financial support and facilities, risk-taking, innovation and creativity, continuous communication with industry, development of technological infrastructure, and entrepreneurial management and leadership practices as a causal condition, social and cultural contexts, creativity and innovation contexts, economic contexts, organizational climate, political contexts, and research contexts as contextual conditions and developing an entrepreneurial ecosystem, paying attention to peripheral factors, creating motivation and encouragement, and forming a professors' database as intervening factors, had a positive and significant effect on the axial phenomenon of entrepreneurial and knowledge commercialization university. Finally, the identified strategies of entrepreneurial and knowledge commercialization university had a positive and significant effect on the consequences of implementing the model. The consequences of implementing the model in order of priority were commercialization of research and entrepreneurship, development of entrepreneurial businesses and increased employment, promotion of productivity and economic growth, matching university output with the needs of society and industry, improving educational quality and social development, and promoting innovative work and effort that had a positive and significant effect on entrepreneurial and knowledge commercialization university.

Keywords

  • Entrepreneurial University,
  • Knowledge Commercialization,
  • Khuzestan Islamic Azad University