Integrating Digital Innovation and Green Practices for Advancing Corporate Sustainability in Modern Business Environments
- Pingdingshan Polytechnic College, Pingdingshan 467000, Henan Province, China
Received: 2025-10-25
Revised: 2026-01-22
Accepted: 2026-02-05
Published in Issue 2026-03-31
Copyright (c) 2026 Yanli Yu (Author)

This work is licensed under a Creative Commons Attribution 4.0 International License.
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Abstract
Due to the growing emphasis on sustainability and digitalization in today's business context, there are newly grounds to consider the need to address developing Digital Innovation (DI) alongside green practices to improve firm sustainability. The current research seeks to investigate from DI, which consists of include Artificial Intelligence and Internet of Things, as well as green practices which consists of renewable energy solutions and waste reductions, the constructs of corporate sustainability and business performance. To aid in understanding this relationship, a survey of 200 individuals across the diverse industries was collected then analyzed using descriptive statistics, as well as using correlation and regression approaches. Results indicated the mean of DI (2.9800), Green Practices (2.9793), and Sustainability Outcomes (3.0742) all reflected low levels of implementation. Correlation and regression analyses indicated weak development relationships reflecting of statistically insignificant relationships (p > 0.05), indicating that leadership appear to be potentially more influential that other observable factors towards sustainability performance. The research provides insight on how little emerged from the interaction data between digital and green purposes, and puts forth additional implications for future research on how cultural and regulative strategies uniquely influence the change-based nature of sustainable corporate performance.
Keywords
- Digital innovation,
- Green practices,
- Corporate sustainability,
- Artificial Intelligence,
- Internet of Things,
- Environmental performance
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