OICC Press International Journal of Energy and Environmental Engineering 2251-6832 5 1 (April 2014) 2014 03 05 Choice modeling: assessing the non-market environmental values of the biodiversity conservation of swamp forest in Vietnam 10.1007/s40095-014-0077-5 EN Huynh Viet Khai Agricultural, Resource and Environmental Economics, School of Economics and Business Administration, Can Tho University, Can Tho, VN Mitsuyasu Yabe Laboratory of Environmental Economics, Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University, Fukuoka, 812-8581, JP Journal Article 2014 03 05 Abstract The study investigated the economic value of biodiversity attributes that could provide policy makers reliable information to estimate welfare losses due to biodiversity reductions and analyze the trade-off between biodiversity and economics. To obtain the non-market benefits of biodiversity conservation, an indirect utility function and willingness to pay for biodiversity attributes were applied using the approach of choice modeling with the analysis of multinomial logit model. The study found that Mekong Delta residents accepted their willingness to pay of VND 913 monthly for a 1 % increase in healthy vegetation, VND 360 for an additional mammal species and VND 2,440 to avoid the welfare losses of 100 local farmers.