Identifying and Ranking Marketing Strategies to Develop Iran's Leather Market: The Case of Maral Leather Company Hafez Mahfoozi, Nilofar ImanKhah*, Majid Fattahi, 10.71877/ijamad.2023.6646 Requires Subscription PDF downloads: 234
A Model of Marketing Strategy (Segmentation, Targeting, and Positioning) with the Market Development Approach: The Case of Iran’s Leather Industry Hafez Mahfoozi, Niloofar Imankhan*, Majid Fattahi, Requires Subscription PDF downloads: 542