Articles with author Hafez Mahfoozi

Identifying and Ranking Marketing Strategies to Develop Iran's Leather Market: The Case of Maral Leather Company

Hafez Mahfoozi,
Nilofar ImanKhah*,
Majid Fattahi,

10.71877/ijamad.2023.6646

Requires Subscription PDF downloads: 234

A Model of Marketing Strategy (Segmentation, Targeting, and Positioning) with the Market Development Approach: The Case of Iran’s Leather Industry

Hafez Mahfoozi,
Niloofar Imankhan*,
Majid Fattahi,

Requires Subscription PDF downloads: 542