OICC Press International Journal of Agricultural Management and Development 2159-5860 14 4 2025 12 30 Investigating Factors Affecting the Adoption of Environmentally Friendly Agricultural Practices in Paddy Farms of Iran 341 359 10.71877/ijamad.2024.8277 EN Gholam Sakhi-Saes Department of Agricultural Economics, Faculty of Agricultural Sciences, University of Guilan, Rasht, Iran Mohammad Kavoosi Department of Agricultural Economics, Faculty of Agricultural Sciences, University of Guilan, Rasht, Iran Fatemeh AskaryBozayeh Agricultural and Natural Resources Research and Education Center of Guilan Amirali Faridi University of Tehran, Tehran, Iran Journal Article 2025 12 30 Increasing environmental challenges and different shocks caused serious changes in economic sectors. The use of traditional and non-scientific agricultural methods by paddy farmers, and the widespread use of chemical fertilizers and pesticides in paddy cultivation have exacerbated environmental crises in Guilan province. In this study, the factors affecting the adoption of environmentally friendly agricultural practices (EFAPs) among paddy farmers of Northern Iran were analyzed using an attitude-based conceptual model. For the first time, two conceptual models of the theory of planned behavior (TPB) and the model of resilience capacities were combined to form a coherent relationship, affect the adoption of EFAPs using Structural Equation Modeling (SEM). Sample size were determined using Soper (2021) calculator. This study was conducted in Lasht-e-Nesha district in Guilan province, located in the northernmost point of Iran, where 200 paddy farmers were interviewed in person by a standard questionnaire. The results showed that the intention of paddy farmers, the perceived behavior control, perceived ecological benefits, The attitude of paddy farmers, information resources and transformability aspect of resilience have a positive and statistically significant effect on the adoption of EFAPs. Findings provide comprehensive framework for proper designing of adopting new technologies policies related to EFAPs.