OICC Press International Journal of Agricultural Management and Development 2159-5860 2025 09 21 Identification of the Applications and Obstacles of Industrial Development of Medicinal Plants in Boyer-Ahmad County 10.71877/ EN Mahdi Miri Yasuj University Mahdi Nouripoor Yasouj University Zeinab Sharifi Yasouj University Journal Article 2025 09 21 Due to the growing population and the use of pesticides and chemicals in food production, people's health has received more attention than ever before. The side effects of chemical drugs have led the world community to take medicinal herbs and drugs of natural origin. On this basis, interests in the use of herbal remedies have become more prevalent among different societies; thus, the 20th century is called the century of return to nature. Therefore, the present study aimed to identify the applications and barriers of industrial development of medicinal plants in Boyer-Ahmad County. The statistical population of the present study consisted of informed and knowledgeable people about medicinal plants of the Boyerahmad region, such as specialists, local experts, and sellers of medicinal plants. Purposeful sampling was performed by the snowball technique. Interviews and a semi-structured questionnaire with open questions were applied to collect the required information. The results indicated that the 65 most important Medicinal Plants consisted of Thyme, Anchovy, Yarrow, Corm etc. in three categories: medicinal, aromatic, and spicy. The finding revealed that barriers to industrial development of medicinal plants included lack of government support, lack of infrastructure, lack of wild herbs, lack of academic experts, unwillingness of indigenous farmers to cultivate medicinal plants, and lack of financial facilities at low interest rates.