Volume 7, Issue 1 (072406)

Geoconservation Research (GCR)


https://doi.org/10.57647/gcr-2024-si-k4g1

Museal Activity to Promote Geotourism and Geosite Protection: The Case of the National Ceramics Museum, Safi, Morocco.

Mustapha El Hamidy1

, Ezzoura Errami1, Mukhtiar Ghani2


1Governance of Territoires and Societies Research Team (GOTS), Polydisciplinary Faculty, Safi, Cadi Ayyad University, Morocco.

2Museum of Earth Science, Geological Survey of Pakistan, HQs, Balochistan, Quetta, Pakistan

Corresponding Author’s E-mail: [email protected]



Original Research

Received:

27-Feb-2024

Revised:

27-May-2024

Accepted:

10-Jul-2024

Published:

29-Sep-2024

© The Author(s) 2024

Abstract

Museums, as significant actors in their respective areas, face the challenge of evolving beyond being mere repositories of heritage. They are increasingly expected to serve as instrumental con- tributors to balanced human development and overall societal well-being. This includes actively participating in cultural tourism and geotourism initiatives, which are essential components of broader efforts to enhance collective welfare. This study explores the role of museums in pro- moting geotourism and preserving geological heritage, using the National Ceramics Museum in Safi, Morocco (NCMSM) as an example. Experts agreed on the potential of museums to promote geotourism and protect geosites through a variety of activities, including geosite visits, education- al programs, interpretive panels, geotours, awareness campaigns, souvenir offers, and interactive applications. These initiatives can effectively raise awareness, foster appreciation, and support the conservation of geosites, while also contributing to the development of sustainable geotour- ism practices. Statistically, amongst the listed activities at NCMSM, the pottery workshops are the most recommended activity as they appeal to people of all ages and levels. The ceramic-rich heritage at NCMSM is encouraged to take a holistic approach, ensuring a wider impact on public understanding, engagement, and preservation efforts.

Keywords: Ceramics, Conservation, Geoheritage, Geotourism, Museum, Morocco, Safi



Introduction

The concept of natural diversity encompasses both geodiversity and biodiversity (Brilha 2016). Geodiversity is defined as the evolution of land surface features, the geomorphological landscape, and the processes involved in shaping these fea- tures (Gray et al. 2013). It also encompasses the different elements of geological nature that host biogenic activities (Nieto 2001).

The conservation and promotion of such geolog- ical features are key elements of geoheritage and geotourism, which represent emerging disciplines within the Earth sciences (Carcavilla et al. 2007).

Geoheritage is an integral component of natural heritage, encompassing unique sites with pro- found historical significance (geosites) (Brilha 2016). Geosites may be broadly categorized into several types, including volcanoes, geological structures, distinctive geomorphic landscapes, and geo-anthropogenic sites (Brilha 2018; Yaseen et al. 2019). Geotourism is the primary activity asso- ciated with geodiversity and geoheritage, defined as a form of tourism in natural areas that centers on geology and landscapes. It encourages visits to geosites, the conservation of geodiversity, and the understanding of Earth sciences through apprecia- tion and educational experiences.


Museums with a geological theme play a pivot- al role in geotourism activities, serving as vital repositories for information about the primary geological attractions in an area. Such institutions provide visitors with valuable insights and knowl- edge about the geological features and landscapes that make the region unique. Some studies have demonstrated that the geological museum can be assimilated into a geosite and is a potential stim- ulator of geotourism from both a paleontologi- cal (e.g., Herrera-Franco et al. 2021; Prachita et al. 2023) or mineralogical (e.g., Turner-Carrión 2021) perspective. There are several methods for evaluating a geosite (Grandgirard 1995; Panizza 2001; Pralong 2005; Pereira et al. 2007; Reynard

et al. 2007; Pereira and Pereira 2010; Fassoulas et al. 2012; Brilha, 2016; Reynard et al. 2016; Brilha 2018; El Hamidy et al. 2024b), but there is currently no generally accepted methodology for geoheritage research.

Morocco boasts areas of significant scientific, cul- tural, tourist, and educational value (El Hamidy et al. 2024a; El Hamidy et al. 2024c; El hamidy et al. 2024d; Errami et al. 2024). The country is also home to several museums and collections with a geological focus, some of which represent specific regions, such as the M’Goun Geopark Museum in Azilal and the Archaeological Museum in Tetouan (Fig. 1), while others house impressive collections


Figure 1. Examples of museums in Morocco: A) the Archaeological Museum in Tetouan , B) the M'Goun Geopark Museum in Azilal , and C) the NCMSM .


curated by major higher education institutions, such as the University Museum of Meteorites at Ibn Zohr University in Agadir, the University Museum of Archaeology and Heritage, the High

School of Technology in Nador, and the Science Museum of Sidi Mohamed Ben Abdellah Univer- sity in Fes (Fig. 2).


Figure 2. Examples of university museums: A) University Museum of Meteorites, University Ibn Zohr Agadir , and B)

University Museum of Archaeology and Heritage, Higher School of Technology, Nador .


The NCMSM was established in 1990 and be- came part of the National Museums Foundation in 2018. It has since emerged as one of Morocco’s premier museums from the richness and diversi- ty of its collection of Moroccan pottery and ce- ramics. With over 600 objects preserved, studied, and predominantly showcased to the public, the museum stands as a testament to Safi’s longstand- ing tradition of pottery craftsmanship. Historical sources and archaeological evidence demonstrate that Safi has a longstanding historical significance as a center for pottery production. Since its incep- tion, the town’s residents have integrated maritime resources with the production of utilitarian pottery items, leveraging the abundance of high-quality raw materials found in the surrounding deposits (Guerraoui et al. 2009; Boualla and Mehdi 2011; Wright and Fraser 2020; Bouchra and Jaber 2023). The discovery of extensive archaeological ceram- ics at the Lalla Hniya Hamriya site in 1994 pro- vides compelling scientific evidence of Safi’s in- volvement in the ceramics industry dating back to at least the Almoravid period in the 11th century (Arharbi and Lenoir 2011; Touri 2022). This ac- tivity lasted throughout the Middle Ages, before

being suspended during Portuguese colonization (1508–1541).

The mission of a museum dedicated to geologi- cal and archaeological themes is to adopt a com- prehensive approach to exploring and presenting the evolutionary history of our planet. In terms of geology, the museum is dedicated to conserving, displaying, and elucidating the diversity of geo- logical formations, minerals, rocks, and natural phenomena. It illuminates Earth’s history, depict- ing changes across geological epochs and under- scoring the impact of these processes on shaping today’s landscapes. From an archaeological per- spective, the museum endeavors to safeguard and exhibit remnants of human history through arti- facts, tools, structures, and even entire archaeolog- ical sites. The museum’s archaeological mission is to educate the public about ancient cultures, their lifestyles, technologies, and accomplishments while stressing the significance of preserving ar- chaeological heritage.

The museum’s mission is underpinned by a com- mitment to education, with a focus on interactive exhibits, educational workshops, and school pro-


grams designed to enhance public awareness of both geology and archaeology. These educational endeavors aim to spark intellectual curiosity and foster a deeper comprehension of our geological and human history. Further, a museum that inte- grates these two themes can also embrace a re- search dimension, conducting thorough geologi- cal and archaeological studies to contribute to the advancement of knowledge in these respective fields.

The NCMSM is notable for its focus on exhib- iting its collection. While this is of the utmost importance in preserving and sharing the muse- um’s rich ceramic heritage, the absence of other equally crucial activities represents a gap in the museum’s mission. The integration of educational programs, innovative research projects, or interac- tive activities could not only enhance the public’s comprehension of ceramics but also extend the museum’s impact beyond the scope of a tradition- al exhibition, thereby reinforcing its reputation as a dynamic and inclusive cultural institution. The objective of this study is to propose activities that are suitable for the NCMSM and that will promote geotourism and protect geosites in the region.

Literature Review

The definition of a museum has evolved and may vary slightly depending on context and organiza- tion. However, a widely accepted definition has been formulated by the International Council of Museums (ICOM), an international non-govern- mental organization that sets standards for muse- ums worldwide. According to ICOM, the official definition of a museum is: “A museum is a perma- nent, non-profit institution at the service of society that researches, collects, preserves, interprets and exhibits tangible and intangible heritage. Open to the public, accessible, and inclusive, museums promote diversity and sustainability. They operate and communicate ethically, professionally, and with community participation, offering diverse

experiences for education, enjoyment, reflection, and knowledge sharing” (ICOM 2022). The UNE- SCO (United Nations Educational, Scientific and Cultural Organization) definition also presents the fundamental idea of the role of museums in the preservation and transmission of cultural heritage: “a permanent, non-profit institution at the service of society and its development, open to the public, which acquires, conserves, studies, exhibits, and transmits the tangible and intangible heritage of humanity for study, education, and enjoyment.”

The role of museums in the promotion of geotour- ism and the protection of geosites and geoheritage is a promising area of research that aims to explore the crucial role played by museum institutions in the awareness, education, and preservation of geo- logical sites. The literature on this subject high- lights several key aspects.

Museums are frequently regarded as privileged intermediaries for disseminating geological con- cepts to the general public. In this context, the work of Newsome and Dowling (2010) demon- strates the efficacy of museum exhibitions and educational programs in facilitating the accessi- bility and interest of geology. The Natural History Museum in London employs interactive exhibits to facilitate the comprehension of geological con- cepts by the general public. The earthquake simu- lators at the museum provide an immersive expe- rience, enabling visitors to experience the tremors of earthquakes. The National Geological Museum of Romania also offers several educational pro- grams in which participating students learn basic information about fossils and minerals, as well as the meaning of the terms geological heritage, pa- leontological site, reserve, national park, geopark, geotope, and natural monument. The workshop lessons were adapted to the level of the students and were supported by course sheets, handouts, posters, rock, fossil and mineral kits, binocular magnifier, and microscope.


Further, the integration of museums into geotour- ism strategies is addressed by authors such as Brilha (2016), who emphasize the importance of creating interactive and educational experiences for visitors, while also highlighting the specific geological features of the regions. The case study of the Museum of Earth Sciences of the Geologi- cal Survey of Pakistan (MESGSP) by Ghani et al. (2022) illustrates that the museum has the poten- tial to serve as a geotourism attraction. The Water Museum in Lisbon offers guided tours that focus on the interrelationship between water, local geol- ogy, and regional development.

Such museums, as educational and cultural or- ganizations, can make a significant contribution to the preservation of geosites and geoheritage by raising public awareness of their importance through awareness-raising campaigns, themed scientific events, or theme days in collaboration with schools, research centers, and universities. The National Geological Museum of Romania provides a noteworthy example, having organized themed days such as “World Geologists’ Day” and “World Heritage Day” (Macovei 2023). Another example is the Kandilli Earthquake Museum in Istanbul, which organizes educational programs

in collaboration with local schools that involve students in initiatives to preserve geological sites. These examples serve to illustrate the growing importance of museums in promoting a sustain- able appreciation of geology and geological land- scapes.

Materials and Methods

The objective of this study is to present museum strategies and activities as a tool for the promo- tion of geotourism and the protection of geosites within the Safi Geopark project in Morocco. To achieve these objectives, two main research ques- tions were formulated:

The research methodology comprises three steps (Fig. 3): the first step involves a definition of the museum and a literature review of its introduction


Figure 3. Methodology adopted for the study.


as an orientation for the promotion of geotourism and the protection of geosites and geoheritage. In the second step, data were collected using an online questionnaire with Google Forms (which included open-ended questions) from December 2023 to February 2024 (1 month). As the methodology for this part of the survey was qualitative and the pop- ulation included experts with knowledge of geol- ogy, geomorphology, traditional art, geoheritage, and the tourist area, and as the researchers were unfamiliar with this population, data were collect-


Figure 4. Distribution of surveyed experts by field of Expertise.

ed using a snowball sampling method. In a qual- itative method, sample sizes may be too small to claim to have achieved informational redundancy or theoretical saturation (Sandelowski 1995). In this research, sample collection continued until saturation was reached (and included question- naires completed by 31 experts). The participants included professionals with expertise in geology, geoheritage, geomorphology, traditional art, and the tourism sector (Fig. 4).


In the third step, we employed a quantitative content analysis approach to systematically cate- gorize and quantify the specific attributes or ele- ments within the collected data. By analyzing the frequency of responses, we identified the most commonly suggested strategies and activities by experts, which informed our proposal for effective measures in promoting geotourism and protecting geosites.

Results

Based on the results of the qualitative analysis, all experts (100%) agreed that the museum could be an establishment for the promotion of geotour- ism and the protection of geosites (Table 1). The respondents identified several key activities and strategies for promoting geotourism and geosite protection, including visits to geological sites (93.5%), provision of guides (87%), and educa- tional programs and workshops (80.6%). Other


Table 1. Can the museum be an establishment for promoting geotourism and protecting geosites? (results derived from qualitative analysis of open-ended questions)


Q1

Code

Frequency

Frequency




%

Can the museum be an establishment for promoting geotourism and protecting

geosites?

A Yes

31

100%


B No

00

00%


notable activities included interpretation panels, geotours, awareness campaigns, and souvenirs. These findings provide a clear direction for mu- seums and cultural institutions to develop effec- tive geotourism and geosite protection initiatives (Fig. 5; Table 2).

In the case of the NCMSM (Fig. 6; Table 3), anal- ysis of the data confirms that the most effective activity for promoting geotourism and geoeduca- tion within the museum is the provision of work-

shops for all skill levels and ages, which share the different techniques of modeling, sculpting, and throwing with the potter’s wheel, and painting on ceramics. This was confirmed by 100% of respon- dents. The results also include visits to the region’s geosites, in particular those where the clay layers used in pottery can be observed, such as the Sidi Abderrahmane clay quarry, the Sidi Bouzid Es- carpment, and the Lalla Fatna Escarpment (96.7% of responses). Other activities included in the results are the organisation of thematic geotours (87%), the provision of guides (80%), the installa- tion of interpretation panels on geosites (77.5%), and the organization of awareness campaigns in collaboration with schools, research centers, and universities (71%).


Table 2. What activities and strategies can museums employ to promote geotourism and protect geosites?


Q1

Code

Frequency

Frequency




%

What activities and strategies can museums employ to promote geotourism and protect geosites?

A visit to the region's geological sites

29

93.5%

B the provision of guides

27

87%

C organization of educational programs and workshop-type courses

25

80.6%

D Installation of interpretation panels on geosites

24

77.4%


E Organizing geotours

20

64.5%


F organizing awareness campaigns in collaboration with schools, research centers and universities

17

54.8%


G supply of souvenirs and other items

12

38.7%


H Online or hybrid conferences

11

35.4%


I Virtual exhibition presentations

10

32%


J Fun interactive applications involving key permanent exhibition exhibits

08

25.8%


K Mobile programs with moving collections or workshops accompanied by specialist staff.

06

19.3%


Figure 5. Activities and strategies can museums apply to promote geotourism and protect geosites.


Table 3. In the case of the NCMSM, what activities can be implemented to promote geotourism and protect geosites in the region? (results derived from qualitative analysis of open-ended questions)


Q2-2

Code

Frequency

Frequency




%

In the case of the NCMSM, what activities can be implemented to promote geotourism and protect geosites in the region?

A Pottery and Ceramic Painting Workshop

31

100%

B visit to the region's geological sites

30

96.7%

C Organizing geotours

27

87%

D the provision of guides

25

80%


E Installation of interpretation panels on geosites

24

77.5%


F organizing awareness campaigns in collaboration with schools, research centers, and universities

22

71%


Figure 6. Activities and strategies can NCMSM apply to promote geotourism and protect geosites


Discussion

The findings of this qualitative analysis demon- strate that museums play a pivotal role as key in- stitutions for the advancement of geotourism and the safeguarding of geosites. The recognition of the importance of museums in this respect sug- gests a significant potential for mobilizing the public around geology and contributing to the preservation of geological sites.

The concentration on visits to the region’s geo- logical sites serves to highlight the necessity of devising immersive experiences for visitors, to facilitate a direct and tangible comprehension of the local geology. The provision of guides, the organization of educational programs and work- shops, and the installation of interpretive panels at geosites represent crucial strategies for effec- tively educating the public and stimulating their interest in geology. The results also indicate that collaboration with educational institutions, such as schools, research centers, and universities, is a strategic approach, underscoring the importance of integrating geology into broader educational pro- grams. The provision of souvenirs and artifacts,

although less frequently mentioned, represents a further opportunity to enhance public engagement and financially support the museum’s activities. Nevertheless, the advent of novel approaches, such as online or hybrid lectures and interactive applications, indicates that museums may benefit from exploring alternative avenues for reaching a broader audience, particularly in the contempo- rary digital context.

The analysis of the results relating to the NCMSM has yielded substantial conclusions regarding the most effective strategies for promoting geotour- ism and geo-education in this establishment. The provision of pottery workshops for all skill lev- els and ages emerges as an unquestionably popu- lar approach, garnering unanimous support from respondents (100%). This innovative approach not only allows visitors to engage in the sharing of modelling, sculpting, and throwing techniques with the potter’s wheel and ceramic painting, but also offers a hands-on, participatory experience, reinforcing visitors’ engagement with geology and ceramics (Fig. 7).


Figure 7. Example of a pottery workshop to make and elaborate pottery objects.


At the same time, the results highlight the impor- tance of visits to the region’s geosites, particularly those that allow observation of the clay layers used in pottery. Sites such as the Sidi Abderrahmane Clay Quarry, the Sidi Bouzid Escarpment, and the Lalla Fatna Escarpment are attracting strong interest, illustrating visitors’ desire to understand the origins of ceramic raw materials (Fig. 8A, B, C). The organization of themed geotours, incor- porating these geosites as well as pottery-related sites such as the world’s largest ceramic tagine and the “potters’ souk”. (Fig. 8D, E), is also strongly recommended (87%). The provision of guides to provide expert explanations during visits to the geosites (80%) confirms the importance of a thor- ough educational approach, while the installation of interpretation panels on the geosites (77.5%) reinforces the museum’s commitment to provid-

ing educational information accessible on-site.

Finally, collaboration with educational institutions such as schools, research centers, and universities in Safi through the organization of awareness-rais- ing campaigns and conferences (71%) testifies to the museum’s wider awareness-raising strategy, underlining its educational role in the community.

Although our study offers valuable insights into effective strategies for promoting geotourism and geoeducation, it is acknowledged that the sample size of 31 experts may be considered small, poten- tially limiting the generalizability of our findings. This limitation is inherent to qualitative research, where depth and richness of data are prioritized over breadth. However, to enhance the robustness and applicability of our conclusions, future re- search should aim to include a larger sample size.



Figure 8. Examples of geosites in the Safi Province: A) the Lalla Fatna escarpment, B) the Sidi Abderrahmane clay quarry, C) the Sidi Bouzid escarpment, D) the world's largest ceramic tagine, and E) the "potters' souk".


Conclusion


Conflict of Interest

The authors declare that they have no com- peting interest

Author contribution:

Mustapha El Hamidy: Writing – original draft, Resources, Methodology, Conceptual- ization, Data curation.

Ezzoura Errami: Validation, Supervision, Resources. Writing – original draft.

Mukhtiar Ghani: Methodology, Writing – re- view & editing.


Open Access

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Summarizing the activity of museums related to geotourism and the promotion of geological sites, we can list visits to geological sites in the region, the provision of guides, the organization of ed- ucational programs and workshops, the setting up of interpretive panels on geosites, the organi- zation of geotours and awareness campaigns in collaboration with schools, research centers, and universities, the provision of souvenirs and other objects, online or hybrid conferences and the use of interactive applications involving key pieces of permanent exhibitions and the integration of tech- nologies such as mobile applications, NFC tags, and augmented or virtual reality.

The NCMSM can become an engine for the pro- motion of geotourism and the protection of geo- sites. The results reveal the significant potential of museums to stimulate public interest in geology and actively contribute to the preservation of geo- logical heritage. To maximize this positive impact, several recommendations emerge. First, it is sug- gested to create a pottery workshop at the side of the museum by adapting it to various skill levels and ages. This interactive approach proves to be a powerful way to connect ceramics and geology, thus engaging the public more broadly.

In parallel, the development of thematic geotours, including emblematic sites such as the largest ce- ramic tajine in the world, can enrich the visitor experience by highlighting the geological aspects related to pottery. In addition, improving educa- tional materials, such as guides and interpretive panels, would effectively complement workshops and tours.

Expanding educational partnerships, by intensify- ing collaboration with schools and academic insti- tutions in Safi (Polydisciplinary Faculty, School of Technology, and National School of Applied Sci- ences) strengthens the museum’s educational role

within the community. Finally, exploring digital strategies, such as online conferences and inter- active applications, opens opportunities to reach a wider audience, especially in today’s digital age.

Acknowledgments

We greatly thank the Editor Prof. Michael Ben- ton and anonymous reviewers for the useful com- ments, suggestions, and remarks to improve the manuscript




ted use, you will need to obtain permission directly from the OICC Press publisher. To view a copy of this license, visit https://cre- ativecommons.org/licenses/by/4.0

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